Impact Stories

10 | A Vision for the Future

[10 Years, 10 Stories of Impact series]

From the first impact story that celebrated Storefront’s founding to the last story that detailed a community driven design process, it is evident that Storefront for Community Design’s impact has been witnessed across the City of Richmond. In ten years, our programming has grown from a single design assistance program at a neighborhood level to multiple programs at a city-wide level.

In 2021, Storefront announced the selection of our new Executive Director making this an ideal moment to reflect upon the progress we’ve made and establish a vision moving forward that adapts to the changing landscape of our communities. Over the past six months, we’ve been writing a strategic plan that will be our roadmap through 2025 and we are excited to launch this spring. As we turn our attention to the next 10 years, we asked founding members of Storefront for Community Design and VCUarts mOb studio three questions to highlight past achievements and share their vision for the future of our programming.

09 | Community Driven Design Process

[10 Years, 10 Stories of Impact series]

A community driven design process aims to create a NetZero hub for the Highland Park Community through Re-Imagining Benefield.

The WHY

In early 2018, Ryan Rinn, then Executive Director of Storefront for Community Design and Nick Cooper, then Director of Citizen HKS, sat down to talk about how two organizations could come together and support a Richmond community in need. Ryan quickly guided the conversation to an under-served community north of the city of Richmond that Storefront had been invested in for years but needed a substantial project and process to continue to empower the youth and serve as a catalyst for change and hope. Re-Imagining Benefield was born.

08 | General Demotion / General Devotion

[10 Years, 10 Stories of Impact series]

Richmond’s Monument Avenue has been a showpiece of our city’s ambitions since its inception, and a source of controversy for just as long. Designed during the City Beautiful era, its wide boulevard, grassy median, and grand architecture reflect the principles of urban city planning aesthetics, while also celebrating the Lost Cause narrative that fit hand-in-glove with the overt racism of the Jim Crow era. Since then, Monument Avenue has remained a target of strong feelings and, for better or worse, a defining symbol of our city.

Storefront for Community Design began programming efforts focused on Monument Avenue in 2015, following the racially motivated shooting at Emanuel AME Church in Charleston, SC. Storefront, in partnership with VCUart’s middle Of Broad (“mOb”) studio, sponsored a design education program and panel featuring Pulitzer Prize-winning journalist Michael Paul Williams, architectural historian Calder Loth, and Bill Martin, Director of the Valentine.

The issue gained renewed urgency in the summer of 2017, in the wake of the violence of the “Unite the Right” rally in Charlottesville. Storefront, once again in partnership with VCUart’s mOb Studio, decided to take a different approach by engaging not just local Richmonders, but the design community at large to reimagine Monument Avenue.

Storefront proposed a juried design competition, coined “General Demotion/General Devotion”, intended to facilitate constructive discussion about the future of Monument Avenue and guided by the principle that "good design has the power to offer nuanced, multi-layered and hybridized representation of the built environment in places where conventional discussion has failed."

07 | Building a Brave Space

[10 Years, 10 Stories of Impact series]

How it Happened

This is the question owner Kelli Lemon found herself asking in 2017 when looking for ways to take her dream of opening a café and make it real. Through a few fateful conversations and connections, Kelli was introduced to Ryan Rinn, Storefront for Community Design’s past Executive Director. Kelli later applied for Design Session, Storefront’s one-on-one low-cost design and planning assistance program. We were able to walk Kelli through a conceptual design study that ultimately helped take her passion and vision and bring it to life.

06 | Designing an Innovation Center

[10 Years, 10 Stories of Impact series]

Once an auto body shop, now a youth innovation studio. In 2017, a storefront along a commercial boulevard in Highland Park was transformed into a space for young people to realize their potential, design their ideas, and connect with the community.

The Engagement & Design

After several years of xxx. The goal was to engage with community members about how they might envision the growth of their neighborhood, to describe the resources these organizations offered, and most importantly to eat, dance, and perform in the talent show. With a generous investment from Robins Foundation’s Community Innovation Grant, funding for the renovation of the Boaz & Ruth-owned building was made possible. Awarded in 2015, Storefront collaborated with community partners to create a new space that operates at the intersection of design education and community engagement.

05 | A Celebration of Community Design

[10 Years, 10 Stories of Impact series]

In 2014, Storefront staff members attended the Association for Community Design’s (ACD) national conference in Detroit. The semiannual ACD Conference seeks to share best practices of community design, build coalitions among practitioners, and facilitate exchanges between national practitioners and local organizations.

As staff met people from across the country involved in community design and learned about strategies other cities were using to engage with their communities, they knew they needed to bring this conference to Richmond. After submitting a proposal to host the 2015 conference, Storefront’s “Neighbors” theme was chosen! The theme sought to bring the focus back to that most basic unit of the community. While learning from other cities is important, the focus on neighbors reminded participants that it is critical to take into account the people of each unique community rather than simply replicate programs of others.

04 | Recovery by Design

[10 Years, 10 Stories of Impact series]

It all began with a serendipitous ask for a gallery space to host an Annual Art of Recovery Art Show as part of National Recovery Month. The stars aligned when Laura Minnick, Coordinator of Consumer and Family Affairs at Richmond Behavioral Health Authority (RBHA), was attending a Board meeting where a colleague mentioned Storefront for Community Design as a potential location to hold the next art exhibit. RBHA reached out to Storefront and a partnership would soon blossom that not only included a one-time art exhibit, but an eight-week summer session for adults with lived experience of mental illness and/or substance use disorder.

Storefront collaborated with the faculty of mOb studio and RBHA to write two successive National Endowment for the Arts (NEA) grants that would provide funding to plan, host, and facilitate multiple summer sessions. In March 2014, the journey of discovery and healing began for each of the 43 participants involved in the program.

03 | mOb + Storefront = ❤️

[10 Years, 10 Stories of Impact series]

Some may say there’s a fluid access to design thinking (and dreaming) in academia that becomes increasingly difficult to tap into as we immerse ourselves in professional practice. At the same time, getting impactful hands-on experience can be a challenge to find in a structured curriculum.

Storefront for Community Design’s partnership with mOb studio through the Design Session Studio program fills this gap and offers students the opportunity to work on innovative projects with the community in the City of Richmond.

02 | Ms. Thompson's Kitchen

[10 Years, 10 Stories of Impact series]

Ms. Mary Thompson has lived in her Church Hill home for 69 years and invested long-term in the community to energize and inspire residents to advocate for positive change. She remembers Church Hill as a beautiful community with vibrant local businesses like the ice cream shop and bakery that disappeared over time as urban blight increased. Ms. Thompson was serious about bringing change to her neighborhood and was committed to collaborating with non-profits, community developers, and community partners to create a vision shaped by community voice.

Storefront for Community Design was lucky enough to have Ms. Thompson as a founding member who brought her experience and voice to the table as the organization began working in Richmond’s East End. Throughout Storefront’s early years, she continued to be an advocate for our mission and even used our design and planning services to help create a vision to remodel her kitchen.

01 | Storefront is Born

[10 Years, 10 Stories of Impact series]

Sometime in 2009, Storefront Founding member Burt Pinnock, FAIA, NOMA, received a call from Cynthia Newbille, 7th Voter District Council Representative. The Old and Historic District (O&HD) had been expanded in her district and she wanted to figure out how to bring design services to her constituents, many of whom lived below the poverty line. With the added design overlay of an O&HD, things like adding a ramp or replacing windows became that much more complicated for community members. Local design professionals and community members were aware of community design centers in other cities and recognized the need for something similar here in Richmond.

The Alliance to Conserve Old Richmond Neighborhoods (ACORN) was instrumental in facilitating the community dialogue that led to the creation of Storefront for Community Design. Additional founding Partners included community members, affordable housing developers, City of Richmond Planning and Economic Development departments, members from VCU’s Urban and Regional Planning program, and practicing architects, landscape architects, urban planners, and preservationists.