In September 2015, Storefront piloted the Pop-up RVA initiative, as an opportunity to test the pop-up friendliness of Richmond. The success of the project illustrates a united vision of neighbors who see pop-ups as a strategy for reactivating Richmond’s many dormant commercial corridors.
A few months after the event, we are taking a detailed look at the process we underwent to activate almost 4000 square feet of vacant commercial space at North 2nd & East Broad Streets. This recap also explains the challenges and benefits of having a pop-up in Richmond, while suggesting a path forward.